• Wii.com – Iwata Asks: New Super Mario Bros. Wii
  'At that point, even if you panic and try to jump out of the way, you'll hit the block above you. Then just at the instant where you accept that you're done for, Mario will suddenly shake and grow bigger! You might not really know what's just happened, but at the very least, you'll realize that you haven't lost the turn.'

  A lot of thought was put into making sure you understood the mushroom was good for you.

  Also, they refer to lives as "turns," even in one player games. Which makes the term "1-Up" make more sense.

  (tags: interview game.design mario nes history words)

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