Respect your opponent
Tuesday, October 28th, 2008In the two weeks I’ve worked on the Obama data team here in Indiana, I’ve been impressed. I have seen some obvious inefficiencies, but when I take into consideration that these systems are all relatively new, I find them forgivable. If things aren’t always tight, at least nothing is backward. There’s a respectable amount of earnest thought applied to everything they do, and it’s yielded a decent harvest of likely voters so far. Having an in-house data team instead of paying expensive political consulting firms in DC seems to be working quite well.
Given the public face of the McCain campaign lately, I was wondering how their data game looked. Without really applying a respectable amount of earnest thought, I assumed it was crappy. I was just talking to the voter file manager here, and he was saying that they have a better voter file than we do.
They’ve been maintaining it seriously for longer than we have, and even if we’re currently analyzing and feeding our voter file better than they are, they still have better data in their file, which they’ve been building since the seventies. There’s a lot of reasons that they won in 2004, but a big part of it was that they got out their base. When I think about them getting out their base, I usually just picture them pulling buses up to churches, which is naive of me. The voter file tells you where the voters are and lets you figure out who your best targets for canvassing, early voting, and GOTV are, and they had a good one.
I know that when I think about Republicans, I tend to think of illogical, evolution-denying luddites. While these are the people we’re working to stop, they’re not the people we’re competing against. I’ve been assured that there’s some very smart people behind the scenes over there. McCain and Palin’s definition of “real Americans” seems to exclude the educated, but unfortunately, the talent pool that their campaign draws from doesn’t stop there. Likely Republicans also include those in the defense industry, and there’s some better minds than Joe the Plumber in the military-industrial complex.
We might be seeing some disarray among their public figures, but I wouldn’t assume that that’s what’s going on behind the scenes, at least at the vote-delivering level, just yet.






